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Malta Guinness, Ghana’s most popular non-alcoholic brewed malt beverage, has been named the Women’s Premier League’s official sponsor.
The three-year sponsorship, valued at GHS10 million, begins with the 2022–2023 season.
“Football in Ghana is an incredible unifier which connects people from all walks of life, daily. From the street corners to the hallways of big corporates, football conversations and matches bring joy and inspire greatness among people,” remarked Estella Muzito, Guinness Ghana’s marketing director.
Estella also said, “Malta Guinness’ decision to sponsor the Women’s Premier League in Ghana is in line with our mission to fuel a world of good. The incredibly talented women who play the game, the officials, the Football Association, and the fans will be energized in their support of their favourite teams and Malta Guinness will be there to refresh them all the way.”
Kurt Okraku, the president of the Ghana Football Association, expressed his pleasure at the agreement and emphasized the FA’s dedication to making the competition a success.
“The leadership of the Ghana Football Association has shown commitment to the growth of the Women’s Football for which reason we increased the number of participating teams from 16 to 20. Another timely intervention from the GFA was to supply free footballs and other valuable equipment to these clubs. We enrolled players on the YEA for monthly allowances and also made the matches in the Women’s Premier League available on Max TV. “I am filled with joy announcing this landmark agreement with Malta Guinness. I would like to thank the management of Guiness Ghana for believing in my leadership and choosing to work with us. The Ghana Football Association will continue to project our brands to make it attractive to corporate Ghana and the world at large. In passing, I want to call on other companies to emulate this example and come on board to help develop and grow the sport”.